Where Patient Care Meets Practice Ownership

Join Dr. Roger Pecina and Dr. Parker Pecina as they share real-world strategies for owning and growing a successful dental practice. From leadership to patient care, All On 32 gives you the tools to build a better, more rewarding business in dentistry. 

Featured Episode

Episode #07

Why We Built a Patient Friendly Dental Practice

Growth in dentistry isn’t accidental.
 
 In this episode, Dr. Roger and Dr. Parker discuss practical ways private practice owners can expand patient flow without sacrificing quality or culture.

Get Caught Up on All on 32

Episode #01

Why We Built a Patient Friendly Dental Practice

What does it really take to build a dental practice that patients actually want to come back to?

In the very first episode of All On 32, Dr. Roger Pecina—founder of Afdent—and his son Dr. Parker Pecina reveal the story behind Patient Friendly Dentistry. Learn how Dr. Roger built a legacy based on trust, transparency, and care—and how Dr. Parker is continuing that mission for the next generation of practice owners.

Episode #02

June 30th, 2025

Featuring Craig Heatherly

The Path Less Traveled podcast

How do you define success when the traditional path just doesn’t fit? Dr. Roger Pecina shares the story behind Afdent’s long-term success and the mindset that shaped Patient Friendly Dentistry. From early doubts to redefining how dental care is delivered, Dr. Pecina explains the intentional choices that made Afdent a trusted name in the Midwest.

Episode #03

August 15th, 2025

The Long Game: Loyalty, Growth, and Patient-First Dentistry

In this episode, Dr. Roger Pecina sits down with longtime team member and lead assistant Rachel Sullivan, who shares her 16-year journey at Afdent. From learning surgeries to managing emergency cases and guiding younger assistants, Rachel’s story is one of growth, grit, and leadership.

Episode #04

August 15th, 2025

Why the First Call Matters: Creating a Patient-First Experience.

This episode is a masterclass in how culture starts before the patient ever walks through the door. Alisha Yocum has spent 18 years inside Afdent, helping build a care experience that puts patients first—starting with their very first call.